Monday, October 5th, 2009
The Smarter Cities series is supported by IBM. Read more about building a smarter planet on the IBM A Smarter Planet Blog
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Smarter Healthcare: How Social Media is Revolutionizing Your Doctor Visits
Tags: ads, App, friends, gist, lists, Mini, modern, networking, salesforce.com, smarter cities, Target, time, webmb
Posted in APIs, AR, App, Ask, EFF, Google, HP, IAB, IE, IQ, List, Meme, Mini, NES, OS, PatientsLikeMe, RC, SEC, SEO, Sermo, Social Media, TED, Target, Trust, UI, You, ad, ads, ap, api, application, appointments, apps, art, author, bit.ly, blip, blippr, blog, blogging, book, break, car, chat, comments, consumer reviews, content, credit score, ctr, current, data, decision, doctors, doubleclick, eco, email, emergency, encyclopedia, environment, family, feed, feedburner, follow, forum, free, freemd, friends, future, gist, google health, groups, health, healthcare, healthgrades, healthvault, history, hole, home, iCal, im, import, internet, lists, live, logo, mac, mashable, media, medicine, microsoft, military, mod, money, networking, new york, new york city, ning, ovi, pages, photo, pr, practice fusion, pre, privacy, questions, ratings, real, research, reviews, revolution health, rt, rvita, sales, salesforce.com, savings, search, smarter cities, social, social media lists, social networking, sound, sue, survey, technology, the phone, time, to do, tools, tweet, tweetmeme, uk, users, valuation, video, views, vitals, web, web service, web services, webmb, wiki, wikipedia, yahoo, zocdoc | No Comments »
Monday, October 5th, 2009
Bloggers now have up to 11,000 reasons to disclose when they are being paid to review products. The FTC has updated its Guides Concerning the Use of Endorsements and Testimonials in Advertising for the first time since 1980, and among the changes, a requirement that “bloggers who make an endorsement must disclose the material connections they share with the seller of the product or service.” Fines for violating the new rule will run up to $11,000 per post. Some more details from the FTC’s announcement : “The revised Guides also add new examples to illustrate the long standing principle that “material connections” (sometimes payments or free products) between advertisers and endorsers – connections that consumers would not expect – must be disclosed.
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FTC to Fine Bloggers up to $11,000 for Not Disclosing Payments
Tags: bit.ly, fine, flickr, iCal, lists, marketers-using, seller, smarter cities, Social Media, Target, TED
Posted in AR, App, EMI, FTC, IE, IRS, Latin, Meme, Moms, NES, OS, Photos, RC, SEO, Social Media, TED, TOS, Target, UI, ad, ads, advertisers, advertising, ap, api, bit.ly, block, blog, blogger, bloggers, blogging, content, decision, doubleclick, feed, feedburner, fine, flickr, ford, ford fiesta, free, guide, iCal, im, izea, mashable, media, ning, payment, payments, pda, photo, pr, push, relationship, rt, social, time, tweet, tweetmeme, uk, word | No Comments »
