The Smarter Cities series is supported by IBM. Read more about building a smarter planet on the IBM A Smarter Planet Blog

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Smarter Healthcare: How Social Media is Revolutionizing Your Doctor Visits

Bloggers now have up to 11,000 reasons to disclose when they are being paid to review products. The FTC has updated its Guides Concerning the Use of Endorsements and Testimonials in Advertising for the first time since 1980, and among the changes, a requirement that “bloggers who make an endorsement must disclose the material connections they share with the seller of the product or service.” Fines for violating the new rule will run up to $11,000 per post. Some more details from the FTC’s announcement : “The revised Guides also add new examples to illustrate the long standing principle that “material connections” (sometimes payments or free products) between advertisers and endorsers – connections that consumers would not expect – must be disclosed.

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FTC to Fine Bloggers up to $11,000 for Not Disclosing Payments

While it might not always be a good idea to connect with your boss on social networks , one advantage of following them on Twitter: it could clue you in to when they’re out of the office. Thus, it’s not too surprising that Scott Adams’ perennial slacker Dilbert conspires with a co-worker to get their boss on Twitter in Sunday’s comic strip.

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Twitter Helps Dilbert Goof Off at Work [Cartoon]

If you were with us last week, you witnessed a mighty battle between our two winning browsers from an earlier poll, Firefox and Chrome . Almost 9,000 votes later, Firefox emerged victorious and took the crown for Favorite Mashable Browser

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POLL: Tumblr Edges Out Posterous in Reader Vote

Alright people, crew up for today’s Lunchtime Poll ! If you’ve been following along, you’ll know we do a weekly poll to get the zeitgeist of what Mashable readers think about the topic du jour. We’ve had browsers on the brain a lot lately, with our favorite browser poll and the ultimate Firefox vs. Chrome faceoff.

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LUNCHTIME POLL: What’s Your Favorite Firefox Extension?

A little over a month ago, Twitter announced that it would be attaching locations to tweets in an effort to become a stronger geolocation tool. The company said that it would attach a latitude and a longitude to a user’s tweets, if they opted into the geolocation feature. But nobody knew when the feature would go live

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Twitter Begins Attaching Locations to Tweets

The issue of “Twitter jacking” someone’s identity has been a hot topic this year. Perhaps the most visible incident was St Louis Cardinals manager Tony La Russa taking Twitter to court over someone else using his identity on the microblogging service

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You’ve Been Served … A Court Order, Via Twitter

Blog software company Six Apart has a number of different products and services. In 2003, the company launched TypePad as a hosted-blogging platform for users and companies that wanted an easy way to blog or add blogging components to their existing sites. TypePad has evolved a lot over the years and over the last year especially has undergone lots of changes, with the focus being on integrating TypePad with other social networking features and services.

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TypePad Motion: Six Apart’s Take on Microblogging

Samir Balwani is an emerging technology strategist at Morpheus Media , a firm specializing in Social Marketing, SEM, and SEO. You can follow him on Twitter @leftthebox and get his newsletter . Social media marketing and the businesses that utilize it have become more sophisticated.

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5 Advanced Social Media Marketing Strategies for Small Businesses

Sharlyn Lauby is the president of Internal Talent Management (ITM) which specializes in employee training and human resources consulting. She authors a blog at hrbartender.com . You can hardly have a conversation about social media today without discussing the concept of transparency

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5 Ways to Make Your Business More Transparent